Sunday, April 23, 2006

Broadcasters Worried

This article doesn't proclaim the death of TV, but it does claim that attention is shifting to the internet for people satisfying their entertainment needs.

Will the internet one day replace broadcasting? On-demand instead of everyone at the same time?

As the choices in media explode, it certainly seems that the world is moving toward more and more tailored/personalized consumption of media content.

"It's not entirely clear yet they can cash in on the growing shift of advertising dollars and eyeballs to the Internet, but local broadcasters have no choice but to try."

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