Saturday, May 29, 2010

How to Change the World

Here is a brilliant story. Go to the link to find the key to creating change.

When Jerry Sternin arrived in Vietnam, the welcome was rather chilly. The government had invited his employer, Save the Children, the international organization that helps kids in need, to open an office in the country in 1990 to fight malnutrition. But the foreign minister let Sternin know that not everyone in the government appreciated his presence. The minister told him, "You have six months to make a difference."

Sternin had traveled to the country with his wife and 10-year-old son. None of them spoke the language. "We were like orphans at the airport when we arrived in Vietnam," he said. "We had no idea what we were going to do." Sternin had minimal staff and meager resources.

The conventional wisdom was that malnutrition was the result of an intertwined set of problems: Sanitation was poor. Poverty was nearly universal. Clean water was not readily available. The rural people tended to be ignorant about nutrition.

That analysis was, in Sternin's judgment, TBU -- true but useless. "Millions of kids can't wait for those issues to be addressed," he said. If addressing malnutrition required ending poverty and purifying water and building sanitation systems, then it would never happen. Especially in six months, with virtually no money to spend.