Part of something extraordinary

This is a quote from "The Secret Letter from Iraq" posted on the internet.

Some interesting observations in the letter, nothing earth-shattering, but very down-to-earth and touching.

One that caught my eye is here - the high re-enlistment rate among Marines. It just reminds me of how we all long to be part of something extraordinary. Where do you find it?

"Highest Unit Re-enlistment Rate — Any outfit that has been in Iraq recently. All the danger, all the hardship, all the time away from home, all the horror, all the frustrations with the fight here — all are outweighed by the desire for young men to be part of a band of brothers who will die for one another. They found what they were looking for when they enlisted out of high school. Man for man, they now have more combat experience than any Marines in the history of our Corps."

Rising Tide Lifts All Boats

From Tom Peters' blog on Dec 8. He argues for promoting your whole industry, including your competitors, because it will benefit your business; and then differentiate yourself from your competitors through your work, not through badmouthing them.

"At the top of my business priority list, I want my overall market to grow by leaps and bounds. My market share will go down (It was about 100% after In Search of Excellence, when I was more or less the only public 'management guru'), but my revenue will soar—the 'bigger pie' axiom.

In short, I want my competitors to thrive. And I welcome their presence at my events. I go so far (see our 'Cool Friends' interviews, for example) as to enhance their careers!"