What the world needs now...

Seth Godin says that people are looking for authenticity. He defines it as doing what you say you will do, not in terms of "being yourself."

I think of that as integrity. But I still think he is absolutely right.

In the end, what you act like is who you really are. All our actions add up to our identity.

You could spend your time wondering if what you say you are is really you. Or you could just act like that all the time. That's good enough, thanks. Save the angst for later.