Interesting. It seems that you are more likely to get clients for your services among people who are already enthusiasts and who want to improve, rather than from among those who are the neediest for it.
How to apply this for your product?
"Most people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be a smart business move.
In fact, as the Food Network and cookbook publishers have demonstrated over and over again, you're way better off helping the perfect improve. You'll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved."
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