Thursday, July 07, 2005

Will Podcasting catch on?

One of the benefits of having an ipod is listening to books on tape and recorded programs on the go. Twenty years ago, I was a big fan of Prairie Home Companion and used to record the radio broadcasts on cassette tape.

I was excited about podcasting when I first learned about it earlier this year, hoping this would be a way to get mp3s of broadcast shows. Now it sounds like podcasts' popularity is set to take off with their inclusion in Apple's new edition of their iTunes software.

The unfortunate fact is that most of them are not that interesting. A lot of them are home-made, and the interesting shows still aren't in podcast format (I don't know why - can't they include ads in podcasts as easily as in broadcasts?) It is a great vehicle for distributing education and entertainment. I hope the quality of programming booms to take advantage of the interest in the format.

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