Tom Peters' observes that the Miami Dolphins' loss in an exhibition game was an example of "failing forward fast," using it as an experimentation and learning experience for longer term growth:
While often credited for "fail forward fast," Peters actually heard it first from a Philadelphia high-tech executive two decades ago.
"I use it routinely," Peters said.
If Peters, who did some consulting with the late Bill Walsh, was coaching an NFL team, he would use it regularly before exhibitions.
"The whole damn purpose is to test stuff, try stuff," Peters said. "And whether you're shooting pool, playing golf or playing violin, the only way you learn is if you're screwing up. My major argument in the world of business is there's too much planning and too much talking, and not enough doing. The only way you grow, for God's sake, is go out and do it, and then correct quick."
So Peters endorses failure, calling it "not only normal but good," so long as that failure is achieved by trying something "with incredible vigor" and not through laziness. He endorses sticking employees in adverse situations, especially employees like Green, who trust the boss enough to understand — so long as you can recognize when an employee needs confidence and you can respond by creating a more favorable situation.
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