From Tom Peters' blog on Dec 8. He argues for promoting your whole industry, including your competitors, because it will benefit your business; and then differentiate yourself from your competitors through your work, not through badmouthing them.
"At the top of my business priority list, I want my overall market to grow by leaps and bounds. My market share will go down (It was about 100% after In Search of Excellence, when I was more or less the only public 'management guru'), but my revenue will soar—the 'bigger pie' axiom.
In short, I want my competitors to thrive. And I welcome their presence at my events. I go so far (see our 'Cool Friends' interviews, for example) as to enhance their careers!"
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