Another great observation from Tom Peters in the same post I previously quoted on Trying Out Ideas. I bet you know some people like this, especially if you hang around academics!
Years ago, in my McKinsey days, one of my bosses was bemoaning the help we were getting from an "economic genius." He said, "Tom, consider a matrix. One axis boils down to 'simplifier' vs 'complexifier.' The other is 'smart' and 'dumb.' Thus we are dealing with a 2X2 matrix. The analyst-from-heaven is the 'smart simplifier.' The analyst-from hell is 'smart complexifier.' He is, in fact, worse that the 'dumb complexifier,' who you can simply ignore, and the 'dumb simplifier' who might actually be of help."
Tuesday, October 02, 2007
Trying Out Ideas
I love analyzing and conceptualizing and brainstorming...but have no use for them if they don't result in action. Let's try something, baby! If it works, multiply it; if it flops, move on.
And here we get some more insight into the value of flops - they can lead to great revisions. Tom Peters writing about MIT Media Lab guru Michael Schrage, author of Serious Play:
"You can't be a serious innovator unless you are ready and able to play. 'Serious play' is not an oxymoron; it is the essence of innovation." And, in turn, the heart of his serious play is ... fast prototyping: "Effective prototyping may be the most valuable core competence an innovative organization can hope to have." His intriguing connection, which makes all the sense in the world to me, is that true innovation comes not from the idea per se, though it guides the work, but from the "reaction to the prototype." In fact, in a surprising number of cases (the majority?) the collective responses to a host of fast prototypes reshape the original idea beyond recognition—or lead one down an entirely new path.
And here we get some more insight into the value of flops - they can lead to great revisions. Tom Peters writing about MIT Media Lab guru Michael Schrage, author of Serious Play:
"You can't be a serious innovator unless you are ready and able to play. 'Serious play' is not an oxymoron; it is the essence of innovation." And, in turn, the heart of his serious play is ... fast prototyping: "Effective prototyping may be the most valuable core competence an innovative organization can hope to have." His intriguing connection, which makes all the sense in the world to me, is that true innovation comes not from the idea per se, though it guides the work, but from the "reaction to the prototype." In fact, in a surprising number of cases (the majority?) the collective responses to a host of fast prototypes reshape the original idea beyond recognition—or lead one down an entirely new path.
Subscribe to:
Posts (Atom)